WORN Fit for retailers
Will it fit? Answer it on the product page
A photograph cannot tell a shopper how a 42 mm watch sits on a 160 mm wrist. WORN Fit can: they enter their wrist, and the watch they are looking at gets a verdict, worked out the way the WORN app does it. One line of code on your product page, no cookies, nothing personal collected.
Give the real lug-to-lug when you have it: without it the widget estimates 1.2 times the case.
Lower-case letters, numbers and dashes. We switch one on for your sites when you join; it keeps your monthly counts.
<div data-worn-fit data-case="40" data-lug-to-lug="47" data-name="Example Diver 40" data-partner="your-shop"></div>
<script src="https://worn.club/fit.js" async></script>What your shoppers see
How it works
- Add the snippet to your product template. Fill in the case diameter, and the lug-to-lug if you have it, from the product's data.
- Shoppers enter their wrist once. In millimetres or inches, with a link that shows how to measure. Their browser remembers it, so they need not type it again on your other watches.
- Each watch gets a verdict. Wears small, sits proportional, wears large or overhangs, with the numbers behind it and a bar that sets the watch's span against the wrist's.
On Shopify
Keep the case and lug-to-lug in product metafields and the snippet fills itself in on every watch. The names below are examples; use whatever your metafields are called. On any other platform, paste the snippet where the product's numbers are available.
<div data-worn-fit
data-case="{{ product.metafields.specs.case_mm }}"
data-lug-to-lug="{{ product.metafields.specs.lug_to_lug_mm }}"
data-name="{{ product.title | escape }}"
data-partner="your-shop"></div>
<script src="https://worn.club/fit.js" async></script>No tape measure? The camera
Most shoppers have never measured their wrist. The widget's “Measure with your camera” button opens WORN Camera, which measures the wrist against a card or the shopper's own eye, in their browser, and hands the number back to the widget when they choose to. On your own pages, WORNFit.measure() does the same: how it works.
Honest about what it knows
WORN Fit gives a proportion, not a promise. It reads the watch against the width of the top of the wrist, which is what decides whether lugs overhang. It does not see case thickness, the curve of the lugs or how a bracelet drapes, and it says so: the shopper reads that 85 to 95% sits proportional and can judge the rest. When it is estimating the lug-to-lug, it tells them that too.
Questions
How does it decide whether a watch fits?
With the rule the WORN app and our size calculator use. A wrist's flat top is about its circumference divided by pi. The watch's lug-to-lug, as a share of that width, gives the verdict: under 85% wears small, 85 to 95% sits proportional, 95 to 105% wears large, and beyond that it overhangs.
What if I don't know the lug-to-lug?
Leave it out and the widget estimates it as 1.2 times the case diameter, and says so to the shopper. That is close for most round cases with ordinary lugs, and misleading for cushion cases, long lugs and integrated bracelets, so give the real number wherever you have it.
What does it collect about my shoppers?
Nothing personal. It sets no cookies and loads nothing from anyone else. The wrist a shopper enters is kept in their own browser so they need not type it again, and is never sent to us. We count two things per partner id each month: how many times the widget was shown, and how many shoppers set a wrist.
Will it slow my product page down?
The loader is under 3 KB and the widget under 10 KB, with no fonts or images. The frame loads lazily, when the shopper scrolls near it.
Can I match it to my shop?
Yes: a light theme (the default) or a dark one, or one that follows the shopper's setting, and an accent colour for the verdict and the slider (data-accent, a hex colour without the #).
Early access
Put WORN Fit on your shop
Tell us your shop, the web addresses it runs on, and roughly how many watches you list. We will switch on a partner id for those sites and send you, each month, how many shoppers checked a fit. Until it is switched on, the snippet shows a short notice instead of the fit check; the preview above shows exactly what shoppers will see.